Email Marketing: Tips and Tricks sheds a powerful beam of light on what procedures you should implement to increase your sales and ultimately increase your profit. The focus is not only on what you need to concentrate on in your day-to-day business, but it also gives you a keen insight into how your customers and potential subscribers perceive your communications. Improper email marketing campaigns can diminish your income and negatively impact your business brand. An in-depth discussion of how the small and larger details can create a ripple effect is explored. Furthermore, key elements are highlighted and factors that you may easily omit and neglect are examined to improve your email marketing strategies. Whether you are using email marketing for the first time or are an advanced user, this book is very instructive. Your mindset and perception about how you market, who you market, and when you market will change.